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Relationships in the distribution channel of tourism: conflicts between hoteliers and tour operators in the Mediterranean region

Buhalis, Dimitrios (2000) Relationships in the distribution channel of tourism: conflicts between hoteliers and tour operators in the Mediterranean region International Journal of Hospitality & Tourism Administration, 1. pp. 113-139.

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Abstract

This paper examines industrial relationships in the distribution channel of tourism. Distribution becomes one of the most significant elements of tourism marketing as it determines all other aspects of the marketing mix. This paper concentrates on the conflict experienced in the distribution channel between hoteliers and tour operators in the Mediterranean summer/seaside resort context. It attempts to illuminate the area, to identify significant variables for its assessment and to provide a solid background for further research on the topic. Research in Greece demonstrates that Mediterranean hoteliers increasingly find the power of tour operators from Northern European countries very challenging. Similarly with other intermediaries, in order for tour operators to remain competitive in the marketplace they reduce the profit margins of their suppliers at destinations and thus reduce the profitability levels of enterprises and the economic impacts at destinations.

Item Type: Article
Additional Information: Co-published simultaneously in International Journal of Hospitality & Tourism Administration (The Haworth Press, Inc.) Vol. 1, No. 1, 2000, pp. 113-139; and: Global Alliances in Tourism and Hospitality Management (ed: John C. Crotts, Dimitrios Buhalis, and Roger March) The Haworth Press, Inc., 2000, pp. 113-139. Single or multiple copies of this article are available for a fee from The Haworth Document Delivery Service [1-800-342-9678, 9:00 a.m. - 5:00 p.m. (EST). E-mail address: getinfo@haworthpressinc.com]. © 2000 Hawoth Press. Visit the journal website at the Haworth Press website
Uncontrolled Keywords: Strategic alliances, business relationships
Divisions: Faculty of Business, Economics and Law > Hospitality and Tourism Management
Depositing User: Mr Adam Field
Date Deposited: 27 May 2010 14:37
Last Modified: 23 Sep 2013 18:31
URI: http://epubs.surrey.ac.uk/id/eprint/1082

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